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Monday, 7 July 2008

asos.com launches July/August trends

New Equators End, Surreal Life and Unplugged collections on site now

London: Fashion e-tailer, asos.com showcases 3 womenswear fashion-led trends for July and August, all mixing distinct silhouettes with vibrant colour and striking prints.

“Equators End” unveils ‘70s safari glamour, taking inspiration from Northern Africa and Savannah wildlife to create a sultry summer look with an exaggerated colour palette and unique print motifs. The look is a real retro take on tribal decoration with embellishment reining strong.

“Surreal Life” is the main going-out story for high summer evenings. Details are extravagant, colours vivid, and pattern is inspired by oversized illustrations. Ruffle duchess satin prom dresses make for a statement look and are perfect, teamed with tailored blazer with jewelled brooch.

Taking influences from the late 1960s, the final trend, “Unplugged”, is inspired by a revival of folk music and hippie utopia. Fabrics are tactile with handcrafted elements coming to the fore in floral folk vintage scarves and oversized crochet berets.

http://www.asos.com/Women/Shop-By-Trend/Cat/pgehtml.aspx?cid=1920

Matt Setchell, Creative Director of asos who directed the July/August campaign shoot commented, “The inspiration behind the July/August trend campaign plays with the overall theme of colour and light, fusing rich kaleidoscopic projections with a simple set of coloured blocks and cubes to give a more graphic edge.”

The new season trends launched on asos.com on Friday 4th July.

About asos.com
Launched in 2000, asos.com is firmly established as the UK’s leading online fashion store. asos.com offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. asos.com is the second most visited on-line clothing store in the UK attracting over 3.3 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For more information, please contact:

Susie Young
asos.com
Greater London House
Hampstead Road
London
NW1 7FD

0207 836 1284
press@asos.com
http://www.asos.com

asos.com, trends, collection, clothing, clothes, dress, dresses, fashion tops, fashion skirts, Matt Setchell

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Thursday, 19 June 2008

asos.com & LCF’s LTD 100 Collection is an Instant Sell-out

Entire LTD 100 collection sells out on asos.com in only 2 minutes

LTD 100 Accessory winner: Ursula Inglis-Jones

London: Fashion e-tailer, asos.com, announces that LTD 100 design collection in association with London College of Fashion, was an instant sell-out when it launched online at 1pm on 16 June 2008. Within the first few minutes of going live, the 100 one-off pieces were snapped up by quick clickers eager to secure a piece of design history.

The collection of designs from London College of Fashion final year students was made up of menswear, womenswear and accessories and with all students set to receive 100% of the sales of their designs. Three winning designers were chosen from the LTD 100 collection who will go on to take up placements within the asos.com design team later this year, with the overall winner also receiving an all-expenses paid inspirational trip to Tokyo with the design team.

LTD 100 Menswear winner: Samantha Ball

The LTD 100 collection and winning designers were hand-picked by a high profile panel of fashion experts including designer du jour Henry Holland, Vogue’s Emma Elwick, B Store owner Matthew Murphy and model Ben Grimes. Talking about the collection and the collaboration, Henry Holland said: “Some of the workmanship is amazing! It’s really nice to get asked to do stuff like this; supporting emerging design talent is really important.”

LTD 100 Womenswear winner: Lui Sin Ki

Winner of the LTD 100 womenswear prize was awarded to Lui Sin Ki whose structured, angular black sequin dress wowed the judges with its appreciation of the female form. Her design impressed the judges so much that she also went on to be crowned the overall LTD 100 winner.

Commenting on her design, Rob Bready, asos.com’s product and trading director and one of the LTD 100 judges, said: “We were truly impressed with the structuring of this classic design which celebrates the female silhouette in all its glory. Easy to wear and effortless, this would be a failsafe fashion favourite that most women would love to have in their wardrobe.”

LTD 100 menswear winner, Samantha Ball, won the judges over with her beautifully tailored double breasted coat. Bready said: “The tailoring on the winning piece was superb with fantastic craftsmanship and quality fabrications which gave this item a premium edge.”

Ursula Inglis-Jones, winner of the LTD 100 accessories award, was praised for the amazing detail of her oversized leather handbag. Bready said: “The craftsmanship of this design is outstanding with its attention to detail making it feel like a true luxury must-have.”

Robert Bready, Product and Trading Director, asos.com said: “This is the second year that we have joined forces with London College of Fashion to celebrate and nurture the talents of the UK’s hottest designers. This year, through the LTD 100 project, we are giving fashion lovers the unique opportunity to own a truly limited one-off garment which has the potential to become a piece of future design history. And judging by the speed at which it sold out, there is a genuine desire for new design talent out there.”

Colin Renfrew, Dean of the School of Design and Technology at London College of Fashion, said: “It’s hugely important to support young designers in this country. We produce some of the best designers in the world and through this partnership with asos.com, we are able to help develop fashion students for their future design careers.”

http://www.asos.com/Woman/Ltd-100/Cat/pgecategory.aspx?cid=4921

Notes to editors:

asos.com & LCF’s 2008 collaboration – LTD 100

Earlier this year, ASOS.com set final year LCF students the challenge of submitting up to three designs for inclusion in an exciting capsule collection of 100 one-off designs titled LTD 100.

asos.com & LCF’s 2007 collaboration – The Fame, Fortune & Fashion Awards

Last year, ASOS.com held its first collaboration with LCF – the Fame, Fortune & Fashion Awards. The students’ brief: to create an innovative, but commercially viable outfit inspired by iconic stars of the 21st century. The judges’ brief: to choose one menswear winner and one womenswear winner to receive the Fame, Fortune & Fashion Award. Twelve final-year London College of Fashion students made it through to the finals of the Fame, Fortune & Fashion Awards and showcased their work at a runway show held at LCF. As well as receiving half of the profits generated by their designs, students were competing for the chance to win a coveted three-month work placement with the ASOS.com design team.

For more information, please contact:

Susie Young
ASOS.com
Greater London House
Hampstead Road
London

NW1 7FD

0207 836 1284
press@asos.com

http://www.asos.com

asos.com, London College of Fashion, students, fashion, LTD 100, Henry Holland, Ben Grimes, Emma Elwick, Vogue, Matthew Murphy, B Store, clothes, dress, dresses, fashion tops, fashion skirts, men’s jeans, men’s t-shirts

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Monday, 10 September 2007

ASOS.com Launch Premium Brands Offering this Autumn

Successful fashion e-tailer, ASOS.com continues to boost its fashion credentials this Autumn/Winter with an impressive portfolio of Premium designer brands and exclusive design collaborations with some of the industry’s best fashion designers.

PPQ...................................................Manoush

London, 10th Sept 2007: ASOS.com announced today the launch of its Premium Collection for autumn – a total of 40 brands.

Housed in its own section on the ASOS.com website, the Premium offering will include niche brands such as L.A. celebrity favourite T Bags, denim brand SIWY as recently sported by Kate Moss, alongside designer royalty Roberto Cavalli’s diffusion line, Just Cavalli and boutique brands including Manoush and Antik Batik.In addition, ASOS.com are very excited about having been chosen as one of the exclusive e-tail partners for the much hyped new clothing collection from the Miller sisters, Sienna & Savannah.

Their fab new label Twenty8Twelve, named after Sienna’s date of birth - 28th December – goes live on the ASOS.com website in mid September and features soft leather bomber jackets, delicate printed silk blouses and Sienna’s wardrobe staple, skinny denim jeans.

The crème de la crème of the ASOS.com Premium Collection is the direct collaboration with two of the UK’s most respected design labels – PPQ & Sara Berman.

Hot fashion label of the moment PPQ is first up with a 10 piece capsule collection comprising of re-issued iconic designs from the PPQ archives. Favourite label of London’s cool young things, the PPQ for ASOS.com collection will no doubt provide a rock edge with body con dresses in electric colours and sassy playsuits in soft silk.

Sara Berman has a slightly more grown-up feel as fashion staples are reworked with a quirky twist. A traditional wrap dress is given a fun update in shocking pink animal print; whilst a classically cut shift dress is made glam for evening with a jewel encrusted neckline. The ASOS.com Premium Collection launches on ASOS.com in mid Sept 2007.

“Premium @ ASOS.com adds yet another dimension to our ever expanding customer offer. We are an easily accessible online store with every level of fashion now available – from ASOS own label, to the best of high street, through to the new Premium collections.” Nick Robertson, CEO, ASOS.com

PREMIUM BRANDS AVAILABLE FROM ASOS.COM THIS AUTUMN

American Retro
Antik Batik
Balenciaga
Betsey Johnson
B Store
Chloe
D&G
Diesel

Disney Vintage Couture
DKNY
dVb by Victoria Beckham
Edun
Eley Kishimoto
Fendi
Goldhawk
Johnny Lang
Just Cavalli
La Rok
Laura Lees Label
L’Austre Chose
Manoush
Miu Miu
Opening Ceremony
Paul & Joe Sister
Pinko
PPQ
Prada
Rebecca Taylor
Rock & Republic
Twenty&Twelve by Sienna Miller
Sarah Berman for ASOS.com
Salvador Sapena
Scorah Pattullo
Serfontaine Made in California
Siwy
Somi
Stella Forest
Strutt
T Bags
Terry De Havilland
Wheels & Doll Baby
United Nude

About ASOS.com
Launched in 2000 by Nick Robertson, ASOS.com is firmly established as the UK’s leading online fashion store and authority on celebrity style. Specialising in fast fashion and celebrity style, ASOS.com offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. ASOS.com is the second most visited on-line clothing store in the UK attracting over 2 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007 , and Business XL Company of the Year 2007, to name a few.

For more information, contact:

Sameera Hassan
ASOS.com Press Office
Greater London House
Hampstead Road
London
NW1 7FB

0207 756 1026
sameerah@asos.com
http://www.asos.com

clothes, bikinis, dresses, all saints, paul's boutique, firetrap, lipsy, victoria beckham jeans, maxi dress, maxi dresses, fashion, designer clothes

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