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Monday, 7 July 2008

asos.com launches July/August trends

New Equators End, Surreal Life and Unplugged collections on site now

London: Fashion e-tailer, asos.com showcases 3 womenswear fashion-led trends for July and August, all mixing distinct silhouettes with vibrant colour and striking prints.

“Equators End” unveils ‘70s safari glamour, taking inspiration from Northern Africa and Savannah wildlife to create a sultry summer look with an exaggerated colour palette and unique print motifs. The look is a real retro take on tribal decoration with embellishment reining strong.

“Surreal Life” is the main going-out story for high summer evenings. Details are extravagant, colours vivid, and pattern is inspired by oversized illustrations. Ruffle duchess satin prom dresses make for a statement look and are perfect, teamed with tailored blazer with jewelled brooch.

Taking influences from the late 1960s, the final trend, “Unplugged”, is inspired by a revival of folk music and hippie utopia. Fabrics are tactile with handcrafted elements coming to the fore in floral folk vintage scarves and oversized crochet berets.

http://www.asos.com/Women/Shop-By-Trend/Cat/pgehtml.aspx?cid=1920

Matt Setchell, Creative Director of asos who directed the July/August campaign shoot commented, “The inspiration behind the July/August trend campaign plays with the overall theme of colour and light, fusing rich kaleidoscopic projections with a simple set of coloured blocks and cubes to give a more graphic edge.”

The new season trends launched on asos.com on Friday 4th July.

About asos.com
Launched in 2000, asos.com is firmly established as the UK’s leading online fashion store. asos.com offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. asos.com is the second most visited on-line clothing store in the UK attracting over 3.3 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For more information, please contact:

Susie Young
asos.com
Greater London House
Hampstead Road
London
NW1 7FD

0207 836 1284
press@asos.com
http://www.asos.com

asos.com, trends, collection, clothing, clothes, dress, dresses, fashion tops, fashion skirts, Matt Setchell

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Thursday, 19 June 2008

asos.com & LCF’s LTD 100 Collection is an Instant Sell-out

Entire LTD 100 collection sells out on asos.com in only 2 minutes

LTD 100 Accessory winner: Ursula Inglis-Jones

London: Fashion e-tailer, asos.com, announces that LTD 100 design collection in association with London College of Fashion, was an instant sell-out when it launched online at 1pm on 16 June 2008. Within the first few minutes of going live, the 100 one-off pieces were snapped up by quick clickers eager to secure a piece of design history.

The collection of designs from London College of Fashion final year students was made up of menswear, womenswear and accessories and with all students set to receive 100% of the sales of their designs. Three winning designers were chosen from the LTD 100 collection who will go on to take up placements within the asos.com design team later this year, with the overall winner also receiving an all-expenses paid inspirational trip to Tokyo with the design team.

LTD 100 Menswear winner: Samantha Ball

The LTD 100 collection and winning designers were hand-picked by a high profile panel of fashion experts including designer du jour Henry Holland, Vogue’s Emma Elwick, B Store owner Matthew Murphy and model Ben Grimes. Talking about the collection and the collaboration, Henry Holland said: “Some of the workmanship is amazing! It’s really nice to get asked to do stuff like this; supporting emerging design talent is really important.”

LTD 100 Womenswear winner: Lui Sin Ki

Winner of the LTD 100 womenswear prize was awarded to Lui Sin Ki whose structured, angular black sequin dress wowed the judges with its appreciation of the female form. Her design impressed the judges so much that she also went on to be crowned the overall LTD 100 winner.

Commenting on her design, Rob Bready, asos.com’s product and trading director and one of the LTD 100 judges, said: “We were truly impressed with the structuring of this classic design which celebrates the female silhouette in all its glory. Easy to wear and effortless, this would be a failsafe fashion favourite that most women would love to have in their wardrobe.”

LTD 100 menswear winner, Samantha Ball, won the judges over with her beautifully tailored double breasted coat. Bready said: “The tailoring on the winning piece was superb with fantastic craftsmanship and quality fabrications which gave this item a premium edge.”

Ursula Inglis-Jones, winner of the LTD 100 accessories award, was praised for the amazing detail of her oversized leather handbag. Bready said: “The craftsmanship of this design is outstanding with its attention to detail making it feel like a true luxury must-have.”

Robert Bready, Product and Trading Director, asos.com said: “This is the second year that we have joined forces with London College of Fashion to celebrate and nurture the talents of the UK’s hottest designers. This year, through the LTD 100 project, we are giving fashion lovers the unique opportunity to own a truly limited one-off garment which has the potential to become a piece of future design history. And judging by the speed at which it sold out, there is a genuine desire for new design talent out there.”

Colin Renfrew, Dean of the School of Design and Technology at London College of Fashion, said: “It’s hugely important to support young designers in this country. We produce some of the best designers in the world and through this partnership with asos.com, we are able to help develop fashion students for their future design careers.”

http://www.asos.com/Woman/Ltd-100/Cat/pgecategory.aspx?cid=4921

Notes to editors:

asos.com & LCF’s 2008 collaboration – LTD 100

Earlier this year, ASOS.com set final year LCF students the challenge of submitting up to three designs for inclusion in an exciting capsule collection of 100 one-off designs titled LTD 100.

asos.com & LCF’s 2007 collaboration – The Fame, Fortune & Fashion Awards

Last year, ASOS.com held its first collaboration with LCF – the Fame, Fortune & Fashion Awards. The students’ brief: to create an innovative, but commercially viable outfit inspired by iconic stars of the 21st century. The judges’ brief: to choose one menswear winner and one womenswear winner to receive the Fame, Fortune & Fashion Award. Twelve final-year London College of Fashion students made it through to the finals of the Fame, Fortune & Fashion Awards and showcased their work at a runway show held at LCF. As well as receiving half of the profits generated by their designs, students were competing for the chance to win a coveted three-month work placement with the ASOS.com design team.

For more information, please contact:

Susie Young
ASOS.com
Greater London House
Hampstead Road
London

NW1 7FD

0207 836 1284
press@asos.com

http://www.asos.com

asos.com, London College of Fashion, students, fashion, LTD 100, Henry Holland, Ben Grimes, Emma Elwick, Vogue, Matthew Murphy, B Store, clothes, dress, dresses, fashion tops, fashion skirts, men’s jeans, men’s t-shirts

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Friday, 30 November 2007

ASOS.com Unveils Christmas Luxe Capsule Collection

New ASOS LUXE collection heavily references nature-inspired motifs of 1920s art nouveau and opulence

London, Nov 2007: ASOS.com announced the launch of ASOS Christmas LUXE, a series of ornate dresses, tops, shoes and accessories perfect for the party season.

Mazarine, the Christmas ASOS LUXE collection heavily references the nature-inspired motifs of art nouveau and the opulence of the 1920s. The collection is designed using luxurious fabrics and special finishes, to create stunning statement pieces.

ASOS LUXE Domed Sequin Dress £65

Embellishment reigns supreme with opaque, pearlised and two-tone sequins and beading giving fabric a shimmering, aquatic sense, whilst butterfly and dragonfly motifs continue the nature theme. Base colours include black, and pearl, whilst vibrant fashion shades of purple, rich emerald and flame orange are offset by lilac and gold.

ASOS LUXE Beaded Silk Dress £75

The ASOS LUXE accessories complement the clothing but also work as striking pieces in their own right: beaded hard-case clutches and clip frame bags are essential eveningwear accessories. Statement jewellery draws on antique references: set stones, pearls, emeralds and diamante dominate jewellery and shoes.

ASOS LUXE Prom Tulle Dress £75

“ASOS LUXE is the perfect capsule collection for the Christmas season with a range of accessories that compliment its glamorous clothing collection,” states Moriamo Oshodi, Head of Womenswear Buying, ASOS.com.

Clothing from the ASOS LUXE collection will arrive wrapped in tissue paper and packaged in a fabric tote bag. Prices range from £65 - £75 for a dress, £50 - £60 for a top, £35 - £45 for a bag, £25 - £50 for the jewellery and £65-£70 for the shoes.

http://www.asos.com/search/pgeSearch.aspx?q=asos+luxe

About ASOS.com
Launched in 2000, ASOS.com is firmly established as the UK’s leading online fashion store. ASOS.com offers an extensive range of own-brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. ASOS.com is the second most visited online clothing store in the UK attracting over 2 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For more information, contact:

Susie Young
ASOS.com
2nd floor
Greater London House
Hampstead Rd
London
NW1 7FD

020 7836 1284
mailto:press@asos.com
http://www.asos.com

fashion, footwear, shoe, gift, present, shopping, jewellery, handbag, top, dress, eveningwear accessories, pearls, emeralds, diamante, art nouveau

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Thursday, 1 November 2007

Coast Arrives @ ASOS.com

ASOS.com adds occasion-wear label Coast to its growing list of fashion brands

Coast Duchess Satin Shift Dress With Sash

London: It was announced today that fashion label, Coast, can now be purchased from ASOS.com. This is the first time that Coast clothing and accessories have been available outside of Coast's own retail outlets and website.

Bandeau dress with pleat hem ......................Satin hatler dress

Coast offers beautifully styled and contemporary clothing for special occasions, making it the perfect time to launch the brand in the lead up to Christmas. The collection includes 36 styles across occasion wear, party wear, smart tailoring and day wear. The Coast Christmas collection includes key details such as ruffles, bows, rosette corsages, and tiered layers, whilst fabrics are sumptuous in duchess satin and organza; the perfect party option.

Ruffle satin halter dress ........... Pencil dress with rose applique

“Coast is known for its fashion-led occasion wear, so this pre-Christmas period is the perfect time for Coast to go online to join our already impressive list of brands," says CEO, Nick Robertson.

Price range: £28 - £195
http://www.asos.com/search/pgeSearch.aspx?q=coast

About Coast
Launched in 1996, Coast is dedicated to creating and providing beautifully designed, quality garments with that added attention to detail. In recognition of this, the collections have won several prestigious awards from the UK fashion industry and Coast have become one of the UK’s most successful occasion wear brands for women.

About ASOS.com
Launched in 2000 by Nick Robertson, ASOS.com is firmly established as the UK’s leading online fashion store and authority on celebrity style. Specialising in fast fashion and celebrity style, ASOS.com offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. ASOS.com is the second most visited on-line clothing store in the UK attracting over 2 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For more information, contact:

S Young
ASOS.com
Greater London House
Hampstead Road
London
NW1 7FD

0207 836 1284
press@asos.com
http://www.asos.com

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