Monday 30 April 2007

Birmingham celebrity photographer launches new family portrait business

Steve Gerrard becomes a ‘Jekyll & Hyde’ photographer

After working in the music industry for almost 20 years and photographing some of the world’s biggest artists and bands, Birmingham-based photographer, Steve Gerrard, is now extending his services to officially include family portraits and wedding photography. It's what one magazine editor calls the "Jekyll & Hyde" of his photography.

Steve has now set his sites on building a successful wedding and portraiture business aimed at high-end clients in the UK and internationally, looking for quality images with a dynamic and contemporary edge.

"I love the variety that my work allows me. One afternoon I went straight from photographing a gorgeous 6-week old baby to photographing the singer from heavy metal band, Slipknot!" says Steve.

Running the business with his Canadian wife, Evelyne, Steve’s approach to photographing his subjects may be different to what people are used to.

“My aim is to give people an experience which is fun, relaxed and away from the artificial confines of a photographic studio,” Steve says. “Children especially don’t always feel comfortable stuck in a white room with bright lights flashing in their faces. I always work on location, photographing people at home or in their favourite place, using natural light and aiming to capture people’s true personalities. It’s more fun for them and it’s certainly more fun for us too.”
His wedding photography mirrors this approach and produces beautiful images which perfectly capture the spirit of the big day.

“The days of cheesy, posed wedding pictures are thankfully behind us: now couples are looking for something much more natural and creative. We still make sure we have some nice posed shots of the bride and groom and their guests, but my aim is to produce an album which acts as a photographic narrative of the wedding, with candid images capturing the emotion, excitement and fun of the occasion.”

Over the last 20 years, Steve has photographed a wide variety of artists from Iron Maiden, Morrissey and Radiohead to Jared Leto, Juliette Lewis and Pete Doherty. His images have graced the pages of magazines such as NME, Rock Sound and Metal Hammer as well as Professional Photographer magazine, which also just published a 4-page feature on Steve and his photography.

Steve Gerrard is a successful photographer based in Great Barr, near Birmingham, England specialising in a variety of styles from wedding and lifestyle shoots to music and corporate photography.

For more information, contact:
Steve Gerrard
Steve Gerrard Photography
49 Jayshaw Avenue
Great Barr
B43 5SB

Tel: 0121 357 2229

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