izimi to Redefine the Future of the Internet with the World’s First Peer-to-Browser Self-Publishing Social Network

izimi allows users to easily serve text, photos, music and videos straight from their own PC to anyone, anywhere, without uploads

San Francisco and London, March 5th 2007: izimi (pronounced i-zee-mee) today announced the launch of a desktop application that allows users to serve an unlimited number of files to the Internet directly from their own PC - with just a simple URL. The free izimi Internet self-publishing application is the first of its kind to place no restrictions on file type, size or quality that users can share without the need for recipients of the URL to register or download any client application. Just click on the link and access the file directly with just a web browser.

“The Internet is a rapidly changing space and izimi is the next logical step in the user-generated content, social media and social networking phenomenon taking place today by enabling users to easily share all types of content with anyone with a web browser,” says Marc Lyne, CEO of izimi. “Using izimi’s simple service, people are now able to completely control their own media without relying on external servers. izimi is right on the curve of this fundamental change of truly empowering users to self publish and self manage their own content.”

The main element of izimi, the self-publishing application, is supported by a social networking website, creating the choice for users to publish content on their own terms as well as connect with other users to promote and share content of their choice.

The izimi application
The izimi application (available for free download at www.izimi.com) enables users to easily publish and serve files (photos, documents, music, videos – in fact, anything they choose) straight from their PC to anyone with a web browser.

izimi’s smart technology gives users the ability to publish content with no restriction to blog pages, forum postings, social networking profiles, classifieds, or any website. izimi removes the need for users to upload their files to online content-sharing sites, instead using secure peer-to-browser techniques to connect other users directly to the files on the publisher’s own PC. Unlike normal peer-to-peer applications, recipients don’t need any client software to view published content - just a web browser - making content published with izimi universally available to anyone.

The izimi website
The web site (www.izimi.com) complements the izimi application and provides a social networking environment around users and their content. Anyone can use www.izimi.com without downloading any software and without having to sign in - even if they don’t actually publish anything.

Registered users get their own profile plus additional community features including comments, rating, adding friends, adding favorites and messaging. Any content published using the izimi application is also available to be searched and found on the website, making www.izimi.com the world’s first self-publishing social network with the widest variety of user generated content.

What does izimi mean to different people?
izimi can be used for a variety of tasks whether you are a consumer or professional. Typical examples include:

• A budding photographer or artist can publish and publicise their art, and gain critique from the art community via izimi

• A director or producer of small films can publish content using izimi, receive rave reviews and make it available to distributors and other interested parties

• A musician can make available their latest songs and garner ratings from other users, in the hope of securing that big record deal

• An academic can publish his/her latest whitepaper using izimi to share with their specific educational community

• Any type of media user can use izimi as a single self-sufficient source, to publish all their content for their social networking and media services (e.g. social network profiles, blogs, web sites, etc)

“izimi simply lets anyone publish and serve content of their choice to anyone else on the Web, and without them needing any technical know-how,” continues Marc Lyne. “izimi is a powerful tool for anyone who wants to publish anything - it’s true democratization of the Web.”

For more information or to sign up for a free izimi download, please visit www.izimi.com

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About izimi
izimi is the future of Internet publishing, enabling users to freely serve any type of files (photos, documents, music, videos etc) direct from their PC to anyone with a web browser. The izimi website is a social networking site for publishers and consumers alike, allowing any Internet user to find, rate and comment on content.

izimi. No uploads. No limitations. All yours.

Further information
Press enquiries:
USA
Nathalie Welch
+1 415 248 3428
nwelch@webershandwick.com

UK
Ved Khan / Jonny Rosemont
+44 (0) 207 067 0509 / 0584
izimi@webershandwick.com