New Equators End, Surreal Life and Unplugged collections on site now
London: Fashion e-tailer, asos.com showcases 3 womenswear fashion-led trends for July and August, all mixing distinct silhouettes with vibrant colour and striking prints.
“Equators End” unveils ‘70s safari glamour, taking inspiration from Northern Africa and Savannah wildlife to create a sultry summer look with an exaggerated colour palette and unique print motifs. The look is a real retro take on tribal decoration with embellishment reining strong.
“Surreal Life” is the main going-out story for high summer evenings. Details are extravagant, colours vivid, and pattern is inspired by oversized illustrations. Ruffle duchess satin prom dresses make for a statement look and are perfect, teamed with tailored blazer with jewelled brooch.
Taking influences from the late 1960s, the final trend, “Unplugged”, is inspired by a revival of folk music and hippie utopia. Fabrics are tactile with handcrafted elements coming to the fore in floral folk vintage scarves and oversized crochet berets.
Matt Setchell, Creative Director of asos who directed the July/August campaign shoot commented, “The inspiration behind the July/August trend campaign plays with the overall theme of colour and light, fusing rich kaleidoscopic projections with a simple set of coloured blocks and cubes to give a more graphic edge.”
The new season trends launched on asos.com on Friday 4th July.
Launched in 2000, asos.com is firmly established as the UK’s leading online fashion store. asos.com offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. asos.com is the second most visited on-line clothing store in the UK attracting over 3.3 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.
For more information, please contact:
Greater London House
0207 836 1284
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