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Friday, 6 June 2008

asos.com Reveals its Sex and the City-Inspired Collection

Now anyone can easily delve into Carrie’s closet, thanks to asos.com

London, June 2008: To coincide with the eagerly awaited Sex and the City film, asos.com has launched a new collection inspired by the best outfits from the movie. From vintage-inspired frocks, to downtown daywear, asos.com customers are now able to recreate the looks from the film and capture its eclectic and distinctive styling.

ASOS Rose Print Prom Dress with corresponding dress in the movie

“The Sex and the City series had its roots firmly fixed in fashion and style, with Carrie quickly becoming a style icon. With the launch of the film, at asos.com we are enabling customers to recreate some of the best looks from the movie, but within a very affordable price range. Due to the scale of promotion that has surrounded the film’s release, we are expecting a great reaction to the collection,” says Rob Bready, Product and Trading Director.

ASOS Corsage One-Shoulder Dress with corresponding dress in the movie

The Sex in the City page on asos.com has made it easy for customers to delve into Carrie’s closet, with items ranging in price from only £12 - £55.

ASOS Safari Waistcoat with corresponding dress in the movie

About asos.com asos.com is the UK’s largest online fashion and beauty store, attracting over one million visitors a week. With over 9,000 products available and 500 new lines added each week, asos.com is the online shopping destination. Since launching in June 2000, asos.com has won numerous awards including ‘Retail Week Online Retailer of the Year’ 2007 & 2008, ‘Cosmopolitan Retailer of the Year 2008’ and ‘In Style Best Online Shop 2008’.

For more information, please contact:

Susie Young
asos.com
2nd floor, Greater London House
Hampstead Rd
London
NW1 7FD

020 7836 1284
press@asos.com
http://www.asos.com

accessories, beauty, chic, clothes, clothing, fashion, womenswear, online shopping, style, hollywood, movies, tinsel town, Carrie Bradshaw, Sarah Jessica Parker, shoes, bag

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Friday, 23 May 2008

asos.com Unveils its New Summer Luxe Collection

http://www.sharenow.com/base/content/9932/

This year’s summer Luxe collection, inspired by Cleopatra and the Art Deco movement, includes a dress for every summer occasion

London, May 2008: asos.com unveils its new summer Luxe collection, which, this year is inspired by Cleopatra and the Art Deco movement evoking an exotic mood.

Sumptuous quilted decoration and embellishments are textured and patch-worked together creating a fresh new look for the evening dress collection at asos.com.
The collection comprises of 8 dresses in a beautiful array of silk satins and silk chiffons. Silhouettes remain true to form with floating empire dress shapes through to sexy low back shift shapes.

bandeau colour block dress

embellished scoop backdress

“The Luxe by asos.com collection is ultra glamorous and, with that added attention to detail, always gets a fantastic reaction from our shoppers,” states Moriamo Oshodi, asos.com Womenswear Head of Buying.

A block colour bandeau dress with scattered stud detailing appears in zesty shades, whilst a delicate sheer butterfly cut dress in aqua and purple is equally feminine and whimsical. The little black dress option appears in layered silk chiffon with gold embroidered neckline, enabling a dress for every summer occasion.

Price range: £65 - £110
http://www.asos.com/Luxelpwlp020508/Cat/pgehtml.aspx?cid=4866

About asos.com

asos.com is the UK’s largest online fashion and beauty store, attracting over one million visitors a week. With over 9,000 products available and 500 new lines added each week, asos.com is the online shopping destination. Since launching in June 2000, asos.com has won numerous awards including ‘Retail Week Online Retailer of the Year’ 2007 & 2008, ‘Cosmopolitan Retailer of the Year 2008’ and ‘In Style Best Online Shop 2008’ to name a few.

For more information, please contact:

Susie Young
asos.com
2nd floor
Greater London House
Hampstead Rd
London

NW1 7FD

020 7836 1284
press@asos.com

http://www.asos.com

accessories, beauty, chic, clothes, clothing, cool, e-tailer, fashion, womenswear, online shopping, style, own brand label

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Tuesday, 4 March 2008

Former Topshop Buying Director, Caren Downie, to Join Online Retailer ASOS.com

New appointment puts ASOS.com in very strong position

London: Caren Downie, Topshop’s former Buying Director, has been confirmed as joining online fashion retailer ASOS.com in a newly created role as Buying Director of Womenswear. Having worked alongside Jane Shepherdson at Topshop for 9 years, Downie was influential in helping shape the success of Topshop’s fashion iniatives including the brand’s successful New Generation partnership with London Fashion Week.

With her remit including overseeing the labels in-house fashion and accessories collections and expanding brands offer, Downie will also be increasing the depth and diversity of the fashion offer and drive new creative projects and partnerships.

Downie said,"This is a hugely exciting role. ASOS.com has proved itself to be a very successful online retailer with fantastic sales results and an impressive growth rate. My previous experiences will fit well with such a brand as fast fashion is only getting faster and an internet model is a perfect environment in which to showcase this."

Robert Bready, ASOS.com Product & Trading Director added, "We are delighted to have secured such a dynamic and well respected Buying Director. I’m confident Caren will bring a wealth of experience and dynamic fashion edge to ASOS.com, which overlaid with our current retail success puts us in a very strong position for the future."

About ASOS.com
Launched in 2000, ASOS.com is firmly established as the UK’s leading online fashion store. ASOS.com offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. ASOS.com is the second most visited on-line clothing store in the UK attracting over 2 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For more information, please contact:

Susie Young
ASOS.com
2nd floor
Greater London House
Hampstead Rd
London
NW1 7FD

020 7836 1284
press@asos.com
http://www.asos.com

accessories, beauty, chic, clothes, clothing, cool, e-tailer, fashion, womenswear, online shopping, style, Topshop

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Tuesday, 26 February 2008

Raf by Raf Simons, Evisu and Seal Kay at ASOS.com in New Spring Summer Collection

Having successfully launched the Premium Brands boutique in September 2007, ASOS.com is now extending their Premium offering with a visionary portfolio of designer brands.

London: ASOS.com will be adding a host of exciting new labels from across the globe to its Menswear Premium Brands Boutique and will now boast over 25 brands across clothing and footwear.

Labels joining the e-tailer’s already impressive line up of brands include the limited diffusion line Raf by Raf Simons, Scandinavian lifestyle brand Day Birger Et Mikkelsen and quirky design label YMC.

Raf by Raf Simons - £110

Seal Kay - £35

Junk De Luxe - £70

“With over 25 brands and a number of online exclusives, the ever-expanding Premium Brands Boutique is the online destination for designer labels,” says Nick Robertson, CEO, ASOS.com

Premium denim is all sewn-up with cult collections from Evisu and Blue Blood sitting alongside underground niche brands including Seal Kay and D.I.E (Denim is Everything).

Fairtrade and organic offerings come from Kuyichi, an innovative denim label that claims to be the first fashion brand to use organic fairtrade cotton and Edun a label at the forefront of ethical fashion launched in Spring 2005 by Ali Hewson and Bono in partnership with New York clothing designer Rogan Gregory.

In addition, ASOS.com will be the exclusive UK online stockist of the Jonathan Saunders for Gola footwear collection. The iconic sports footwear brand has teamed up with Brit designer Jonathan Saunders to design and produce a range of hi-top and low-top trainers for S/S 08. Six styles will be available in suede, canvas and leather.

Premium Brands Boutique Spring Summer 2008:
2K by Gingham, Aem Kei, Aon Black, Blue Blood, Closed, Daniele Alessandrini, Day Birger et Mikkelsen, DIE (Denim Is Everything), Edun, Evisu, Raf by Raf Simons, JL by J Lindeberg, John Smedley, Jonathan Saunders for Gola, Junk De Luxe, MAS, Modern Amusement, Narrative footwear, Original Penguin, Revolution, Seal Kay, Shofolk, True Religion, Unconditional, Villain, YMC.

About ASOS.com
Launched in 2000, ASOS.com is firmly established as the UK’s leading online fashion store. ASOS.com offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. ASOS.com is the second most visited on-line clothing store in the UK attracting over 2 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For more information, please contact:

Susie Young
ASOS.com
2nd floor
Greater London House
Hampstead Rd
London
NW1 7FD

020 7836 1284
press@asos.com
http://www.asos.com/

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PPQ, McQ, SIWY and Disaya at ASOS.com in new Spring Summer collection

Having successfully launched the Premium Brands boutique in September 2007, ASOS.com is now extending their Premium offering with a visionary portfolio of designer brands.

London: Having successfully launched the Premium Brands boutique in September 2007, ASOS.com is now extending their Premium offering with a visionary portfolio of designer brands and further exciting collaborations.

Launching in February, the Women’s Premium Brands Boutique will boast over 70 brands across clothing, accessories and footwear.

The Premium offering spans all corners of the fashion globe, encompassing labels from hot Brazilian favourite Iodice, L.A. celebrity favourite Young Fabulous and Broke, New York jeans genius SIWY, France’s finest Touch Luxe, and Italy’s grand master of show flaunts the Just Cavalli collection. Add some of the UK’s leading design talents from PPQ, Twenty8Twelve, McQ and By Berman for ASOS and the boutique is full to bursting with the hottest designers from around the world.

Dittos - £275

McQ - £145

Luxe - £130

For Spring Summer 2008, ASOS.com will unveil a selection of new boutique brands including the quirky decorative touches from London designer Milly Moy, French outfit Diab’less with lashings of frills and flounces, and New York label Poleci with statement iridescence.

The treasures continue with an exclusive from Disaya who showcase a sophisticated collection with a strong monochrome colour palette and elegant silhouettes – with the ex designer of Alberta Ferretti heading up these fashionable wares this is a true label must have.

Accessories reign supreme with over 24 labels to choose from. Whether a new and niche label such as Nook & Willow with their woven oversized clutches in muted shades, or the queen of designer bags Balenciaga, ASOS.com offers an array of bags and accessories for style savvy shoppers. For something truly unique, ASOS.com has once again collaborated with Sara Berman to produce an exclusive range of covetable bags and belts with bow detailing and high gloss shine.

Premium footwear also steps up, showcasing 22 brands with every heel height, colour, finish and style imaginable. Shoe superlative Terry de Havilland offers signature sky high wedges in metallic finishes, whilst boutique labels such as Shofolk offer a more natural collection with a gorgeous selection of flat sumptuous leather sandals.

“With over 70 brands, 13 online exclusives (and counting) and exclusive ASOS collaborative collections, the ever-expanding Premium Brands Boutique is the online destination for designer ranges,” says Nick Robertson, CEO, ASOS.com

Premium Brands Boutique Spring Summer 08:
American Retro, Angel Jackson, Antik Batik, B Store, Balenciaga, Betsey Johnson, Black Halo, Blush B-Lush, Bourne, By Berman for ASOS, CC Skye, Chelsea Flower, Chloe, Christian Dior, Coast, D & G, Diab’less, Diesel Premium, Disaya, Dittos, Edun, Eley Kishimoto, Hudson Jeans, Iodice, Jerome Dreyfus, Juicy Couture, Just Cavalli, Kate Kuba, L.A.M.B, Laura Lees, L’autre Chose, Laundry Industry, Linea Pelle, Lotus, Manoush, Marc Jacobs, McQ, Meghan, Milly Moy, Miu Miu, MS by Martine Sitbon, My Lovely Jean, Nook & Willow, Opening Ceremony, Patrizia Pepe, Paul & Joe Sister, Paul Smith, Pinko, Poleci, PPQ, Q by Douie, Rebecca Taylor, Rock & Republic, Salvador Sapena, Sass & Bide, Scorah Pattullo, Serfontaine, Shofolk, Single, Strutt Couture, Siwy, T Bags, Terry de Havilland, Touch Luxe, Twenty8Twelve, UGG, United Nude, Versace, Vintage designer, Zoe Tees, Wheels and Doll Baby, Wolf Whistle, Young Fabulous and Broke, YSL.

About ASOS.com
Launched in 2000, ASOS.com is firmly established as the UK’s leading online fashion store. ASOS.com offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. ASOS.com is the second most visited on-line clothing store in the UK attracting over 2 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For more information, please contact:

Susie Young
ASOS.com
2nd floor
Greater London House
Hampstead Rd
London
NW1 7FD

020 7836 1284
press@asos.com
http://www.asos.com/

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Saturday, 10 November 2007

Fashion brand Oasis now available online from ASOS.com

Oasis Arrives @ ASOS.com

London: Launched this month, Oasis is yet another exclusive for ASOS online. It is the first time that Oasis clothing and accessories have been available outside of Oasis's own retail outlets and website. The collection offers a variety of fashionable, wearable styles with great quality, value and unique design for customers. ASOS.com has invested in 38 styles across daywear, party wear, casual and work wear. Alongside the main range, ASOS will also be stocking the Little Black Dress collection which Oasis has designed as the ultimate treasurable LBD’s.

Oasis organza bustle back dress

“Oasis is another exciting addition to our customer offering. The brand has been a favourite on the High Street and will, I have no doubt, now become a favourite online with ASOS.com shoppers,” says Nick Robertson, CEO, ASOS.com.

Oasis taffeta cocktail dress

http://www.asos.com/Woman/Brand-Directory/Oasis/Cat/pgecategory.aspx?cid=4218

About Oasis
Oasis was founded by Michael and Maurice Bennett in 1991. Following the acquisition of Coast in 1998 and a management buyout in 2001, the Oasis brand continues to grow from strength to strength, operating from 109 outlets and 161 concessions across the UK and the Republic of Ireland, achieving an annual average turnover of £200 million. Oasis creates a carefully considered range of clothing and accessories aimed at fashion conscious 18 –30 year olds. Collections are fashionable, wearable, colourful and are synonymous with quality, value and unique design.

About ASOS.com
Launched in 2000, ASOS.com is firmly established as the UK’s leading online fashion store. ASOS.com offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. ASOS.com is the second most visited on-line clothing store in the UK attracting over 2 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For more information, contact:

S Young
ASOS.com
2nd floor
Greater London House
Hampstead Rd
London
NW1 7FD

Tel: 020 7836 1284
E-mail: press@asos.com
Web: http://www.asos.com

asos, oasis, fashion, little black dress, organza, shopping, cocktail dress, clothes, style, LBD, taffeta, e-tailer

http://www.blogrefs.com/topic/asos+oasis

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